How To Use Neuromarketing To Connect With Your Audience With Roger Dooley

How To Use Neuromarketing To Connect With Your Audience With Roger Dooley What triggers your readers to buy? How can you write better calls to action and get more conversions? Today we’re going to be talking to Roger Dooley, the brains behind the book Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing. He also writes the Neuromarketing blog and regularly contributes to Entrepreneur and Forbes about neuromarketing. What is neuromarketing, and how can you use it to connect with your audience and get better results? That’s what we’re going to be talking to Roger about today. You won’t want to miss it! How Roger defines neuromarketing, the different types of neuromarketing, and how large and small businesses take advantage of the different types. Some of the principles of why neuromarketing techniques work, including social proof, authority, and reciprocity. Roger’s thoughts on case studies, emotions, and the words that potential customers and marketing professionals use. Why it’s important to understand your target buyer’s unconscious needs as well as their conscious needs. Roger’s best tips on building trust with your audience. How to turn your fans into buyers and how to create effective calls to action. Roger’s advice to a marketer who is just starting out in learning about and implementing some neuromarketing techniques. Links: Brainfluence Neuromarketing blog Roger on Entrepreneur Roger on Forbes Robert Cialdini’s Pre-Suasion The Persuasion Slide Perennial Seller If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Roger: â€Å"Even if you are a small business and you can’t afford to do costly studies, you do have the ability to run different kinds of tests in your app or on your website and see what works best.† â€Å"That person who’s purchasing the product may have certain conscious needs but there are also unconscious needs that the buyer probably is less concerned about.† â€Å"Behavioral psychology, in particular, is important. Those are the things that don’t cost any money to apply.†

The Iconic Egg-and-Dart Motif

The Iconic Egg-and-Dart Motif Egg-and-dart is a repetitive design that today is most often found on molding (e.g., crown molding) or trim. The pattern is characterized by a repetition of oval shapes, like an egg split lengthwise, with various non-curved patterns, like darts, repeated between the egg pattern. In three-dimensional sculpting of wood or stone, the pattern is in bas-relief, but the pattern can also be found in two-dimensional painting and stencil. The curved and non-curved pattern has been pleasing to the eye for centuries. It is often found in ancient Greek and Roman architecture and, so, is considered a Classical design element. Definition of Egg-and-Dart Egg-and-dart molding is a decorative molding in classical cornices that resembles alternating egg-shaped ovals with downward-pointing darts. - John Milnes Baker, AIA Egg and Dart Today Because its origins are from ancient Greece and Rome, the egg-and-dart motif is most often found in Neoclassical architecture, both public and residential, on interiors and exteriors. The Classical design provides a regal and stately feel to a room or facade. Examples of Egg-and-Dart The above photos illustrate the common ornamentation use of egg-and-dart design. The top photo is a detail of an Ionic column of the Great Court at the British Museum in London, England. This columns capital shows the volutes or scrolls typical of Ionic columns. Although the scrolls are a defining characteristic of the Ionic Classical Order, the egg-and-dart between them are added details- architectural ornamentation more ornate than found on many earlier Greek structures. The bottom photo is a piece of cornice from the Roman Forum in Italy. The egg-and-dart design, which would run horizontally along the top of the ancient structure, is underscored by another design called bead and reel. Look carefully at the Ionic column in the picture above, and youll notice the same bead-and-reel design beneath that egg-and-dart. In the egg-and-dart design on the ancient Parthenon in Athens, Greece combines both of these uses- between volutes and continuous design line on the entablature. Other Roman-inspired examples include the Temple of Saturnus at the Roman Forum in Italy and the Temple of Baal in Palmyra, Syria. What is Ovolo? Ovolo molding is another name for quarter round molding. It comes from the Latin word for egg, ovum, and is sometimes used to describe crown molding decorated with an egg-and-dart motif. Ensure that you understand the meaning of ovolo as used by your architect or contractor because todays ovolo molding does not necessarily mean its decoration is egg-and-dart. So, what is ovolo? A convex molding less than a semi-circle in profile; usually a quarter of a circle or approximately a quarter-ellipse in profile.- Dictionary of Architecture and Construction Other Names for Egg and Dart (with and without hyphens) egg and anchoregg and arrowegg and tongueechinus What Is Echinus and Astragal? This design looks very similar to egg-and-dart with a bead and reel below. The word echinus, however, is architecturally part of a Doric column and the word astragal describes a bead design more simple than bead and reel. Today, echinus and astragal is used by historians and students of Classical architecture- rarely by homeowners. Sources Baker, John Milnes, and W.W. Norton, American House Styles: a Concise Guide. 1994, p. 170.Harris, Cyril M. Dictionary of Architecture Construction. McGraw-Hill, 2006. pp. 176, 177, 344.